Long queue outside a new floral tea house “Flamingo Bloom” (小紅鶴) in Central since opening. Why?
It’s a floral tea house. Tea house is nothing new in Hong Kong. Tea is also the major beverage for Chinese people for ages. What’s special and magic behind “Flamingo Bloom” which appears to be popular?
Lacrucci witnessed the opening of many new F&B concepts in Hong Kong. Some of the concepts are not new at all, but little twist into the concept will make the whole story to look different.
Flamingo Bloom (小紅鶴)- background story
Flamingo Bloom made its debut in Hong Kong by early July this year. It is a tea salon that modernises Chinese tea in a chic & cosy setting. Every cup of tea is made-to-order.
Made-to-order tea is not new at all in Hong Kong. All tea served in Chinese restaurants is brewed in made-to-order manner.
What’s is the reason behind this new tea house which looks so popular?
A pink plastic flamingo together with each drink might be its magical stick. This lovely toy indeed brings fun to a simple drink.
Selling beverages more profitable than selling food
As far as Lacrucci knows, selling beverages should have higher profit margin than selling food. No food cost, no food waste and no kitchen staff. The overall cost of operating a tea house is much lower than that of operating a restaurant.
For a small shop like Flamingo Bloom on Stanley Street in Central, rental per month is around HK$130,000. If it can sell up to 800 drinks per day at average of HK$30 each, its turnover could probably reach HK$720,000 per month.
Quite a good business!
Time to back to basics for F&B industry in Hong Kong
The F&B business would be very profitable if its concept can sell and its figures go right. Perhaps it’s time to be back to basics for F&B industry in Hong Kong. More focus will be put to provide good food/drinks, good service and good value of money to customers.
Talk to Lacrucci
Lacrucci.com is a brand F&B community consultant developed by Lacruland Ltd. If you would like to join us, please use one of the following methods:
- Phone: +852 6280.3566
- Office Phone: + 852-3597 5561
- E-mail: email@example.com
- E-mail: firstname.lastname@example.org
- Check out more information on Lacrucci facebook and Lacrucci Instagram