Meatless Burger become the world’s most popular food?

Posted in Blog, F&B News Hong Kong on May 12, 2019 by Lilian Leave a Comment

Meatless Burger debuted in US, then across the globe by storms. Burger King and McDonald’s sell no meat burger too. A new age of no meat diet is coming!

Meatless burger landed in Hong Kong by storm. This protein-based burger has gone viral in social media. Though its price is higher than a real beef burger, many people still give a trial.

Impossible Foods and Beyond Meat are the first in US to introduce no meat burger. It’s a plant-based product which looks like beef and is shaped into patties just like a burger.

Can meatless burger compete with beef burger for meat lovers?

Meatless Burger by Impossible Foods

Back to 2011, Impossible Foods Inc. began to develop plant-based substitutes for meat and dairy products. The company researches animal products at the molecular level, then selects specific protein and nutrients from plants to create the taste and look of meat.

Its signature burger, Impossible Burger, was finally in market in July 2016. As claimed, Impossible Burger is better for health with more protein, less fat and no cholesterol. Above all, it has fewer calories than a similar-sized hamburger made from beef.

In 2018, Hong Kong was one of the first two cities outside US to start selling Impossible Burger.

Hong Kong is one of two cities outside US to start selling Impossible Burgers

Meatless Burger by Beyond Meat

Beyond Meat is a Los Angeles-based company that has products designed to replace chicken meat, beef and pork sausage. In 2013, the company started to sell plant-based meat substitutes. As of 2014, Beyond Chicken and Beyond Beef were in market.

Beyond Meat has products designed to replace beef and pork sausage

In 2016, same as Impossible Foods, Beyond Meat launched the first plant-based burger in grocery stores on an international basis. Green Common is the first store in Hong Kong to sell products of Beyond Meat.

Just few days ago, Beyond Meat listed on the Nasdaq and became the first meat alternative company to go public on the Nasdaq.

In only few years’ time, Meatless Burger has risen to be a new star in restaurants and supermarkets . Given the popularity of meatless burger, plant-based products has created a food trend across the globe.

Beyond Meat goes public in US stock market in May 2019

Revolution of A No Meat Diet

Back to late 1960’s, a no meat diet was less common and popular than nowadays. It was kind of lifestyle for mainly the hippies.

Some people chose a no meat diet for health reasons. Or others do so more on ethical, religious or environmental concerns. No matter whether you are a meat lover, we still feel that we need to defend our food sources.

Unquestionably, we’re entering a new age of no meat diet today. More restaurants can’t wait to jump on the bandwagon of selling meatless burger.

For example, Burger King has recently rolled out the Impossible Whopper nationwide, after a successful trial run testing the meatless burger.

Apart from Burger King, McDonald’s has also started to sell the emerging meatless burger called the Big Vegan TS in Germany.

Never before we have seen this speedy growth of meatless burger worldwide. This trend will definitely help to fan the flames of growing popularity for a no meat diet.