Hong Kong bakeries, coffee shops, hotels and services companies receive boost from Puratos
The long established bakery supplies company Puratos will support food retailers, Asian artisans, industrial food producers and food service companies to create bakeries, patisserie and chocolate products for the region.
The bakery, patisserie and chocolate ingredients company recently established a new Asia Development Centre in Kwun Tong with an investment of nearly USD500 million.
The Hong Kong Asia Development Centre will become the regional headquarters managing the Asia Pacific region from marketing to finance, and human resources to operations.
The news was announced by InvestHK and confirmed that Puratos would support her clients in Hong Kong from small to big bakeries, coffee shops, hotels to industrial and food services companies.
” We selected Hong Kong as our regional base because this is an Asian business and innovation hub as well as a strategic market that leads bakery, patisserie and chocolates trends in the region.” Peter Deriemaeker, Markets Director Asia said.
Puratos’ s latest Taste Tomorrow consumer survey
Its heartening to learn that the Belgium-based company has painted a rosy picture for the region as follows:
- 65 per cent of Asia-Pacific consumers expect a greater diversity of food.
- 38 per cent of consumers expect food will be of higher quality.
- 73 per cent read food labels in detail.
- Asia-Pacific consumers appreciate “power ingredients” that balance taste and health.
- 75 per cent of consumers would buy more products at bakeries with natural ingredients
- 31 per cent fear food will become less natural.
- 42 per cent of Asia-Pacific consumers freeze bread weekly to preserve freshness.
Additional Information about Puratos
- Founded in Belgium in 1919, Puratos is an international group that offers innovative bakery, patisserie and chocolate ingredients solutions
- Invested USD500 million to develop the Asia Development Centre in Hong Kong which also serves as the regional headquarters
- Its products and services are available in more than 100 countries.
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