Will BaseHall become Food Court Trend in uncertain market ahead? How can HK Landlords rejuvenate shops into sustainable food court concept?
Will BaseHall become a food court trend in Hong Kong? It’s a hot topic in current F&B shop leasing market. What is BaseHall? How is its operating model? Will other landlords follow suit to build similar food court concept like BaseHall?
Actually, BaseHall was once the space by Grappa’s Cellar. Hongkong Land, the landlord, planned to convert this basement space in Jardine House two years ago. Finally, it has taken about a year to build a brand new food court after Grappa’s cellar has left. Indeed, many people are longing to visit BaseHall, which will have the grand opening tomorrow!
Apparently, we have a number of food courts in Hong Kong, which are usually in shopping malls. But BaseHall looks to provide something different.
Let’s see if BaseHall will create a food court trend in Hong Kong.
BaseHall a brand new food court concept by Hongkong Land, who own a number of Grade A commercial properties in HK. In past 2 decades, the space was the former site of Grappa’s Cellar, where was once a popular dining destination for office people in Central.
Meanwhile, the space has been converted into a multi-concept food hall with 10 food outlets and bars, including some of the homegrown food and beverages. Whether you’re looking for a quick lunch or happy hour hang-outs, BaseHall would be a chilled place to go.
Food & Drinks in BaseHall
What are the types of food and drinks in BaseHall? Let’s check it out:
(1) Rotisserie chicken: Roti Tori by Yardbird serves Japanese-style rotisserie chicken;
(2) Hamburger: Honbo serves American-style burgers;
(3) Southeast Asian food: Co Thanh serves Vietnamese dishes, Return to Lemark serves nasi lemak, and Moyo Sok serves Korean fried chicken respectively;
(4) Mexican tacos: Westside Taqueria by 11 Westside, helmed by Netflix’s taco king, Chef Esdras Ochoa;
(5) Plant-based wraps: by TreeHouse;
(6) Cookies: by Cookie Dpt;
(7) Draft beer: Pub 1842 serves local brewed beer by Young Master;
(8) Coffee & sandwiches: BaseHall Bar by Mandarin Oriental
Since 1st June, BaseHall has started the soft opening for two weeks. Tomorrow is the grand opening date. Don’t miss the chance to try the food and drinks there!
Will BaseHall become Food Court Trend?
While FB industry has been hardly hit by the Pandemic and protests in HK, some landlords have started to rethink their business model which could sustain in upcoming market uncertainty.
Apart from more negotiation on rents, Landlords are also more prone to FB tenants with sustainable business. As witnessed by Lacrucci, traditional FB groups with huge restaurants are tougher to survive in uncertain periods. But casual food and takeout concepts can do well, no matter if it’s in good and bad tides.
Unlike other cities, there are limited exciting elements by food courts in Hong Kong, which usually provide ordinary food and drinks in cookie-cutter malls. Therefore, it’s only a place to fill up our stomach. Not to mention that we’ll hang around with friends there for chill-out.
If Basehall proves to be a successful model, some landlords might follow suit to convert non-street level shops into food court.
Food Court Trend
However, it will take a lot of thoughts and efforts to turn a shop space into successful concept. In addition, initial capital investment by landlords to make a sustainable food court concept happened is huge.
Apart from building the hardware, we trust that the lease structure is also a key element for the success. Whether landlords are willing to partner with food and drink vendors in terms of sharing the operating cost as well as income? How landlords can keep all vendors to work well and continue to attract more customers?
Apparently, it’s win-win situation for both landlords and tenants (vendors) for a new food court concept like BaseHall. Let’s see how many landlords in Hong Kong will build similar concept in future.